Make your newsletter sign-up viral

Here’s an interesting approach to spreading the word about your newsletter used by Get Response that I thought I’d share.

Typically after a person signs up for your newsletter they are brought to a generic thank you page that simply says “Thanks”. Since these people who have just signed up for your newsletter are obviously like what they see on your website, why not give them an opportunity to take some action.

At BodyworkBiz, I provide new subscribers with a special one-time offer as a thank you for signing up. They get a great deal and many of them take me up on that offer.

Get Response does something different. They want new subscribers to let others know about the newsletter by asking them to share it on social networking sites. So their thank you page looks like this:

The results: Approximately 18% of subscribers shared a link to the newsletter signup on Facebook or Twitter. That’s almost one in five subscribers!

Making a small change like this can really help spread the word and increase the number of newsletter subscribers.

How do you do this? Get Response provides some direction and you can check out their original post here: http://blog.getresponse.com/how-to-make-your-sign-up-form-go-viral.html

 

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