Here’s a strategy is incredibly simple and doesn’t take much explaining. I wrote about this in one of the BodyworkBiz Marketing Tips newsletters years ago, but I get so many people telling me how well this works that I think it deserves revisiting.
Here are the kinds of emails I get:
“I just did this today and within 2 minutes had taken appointments for two available slots!”
Or this one that came in from the UK:
“Within a half hour I had two appointments taken, first from a guy I did a chair massage for on a promotional day at his work place and the second from one of my very regular (twice a month) clients. So best of both worlds…one new client, and an increase in ‘spends’ from an existing client! I am very, very happy about this tip. Thank you sooooo much!”
Many therapists dismiss this strategy as being too simple. But some of the simplest tactics are often the most effective.
What did they do to get these instant appointments?
They used email.
They simply sent an email to a number of clients letting them know what openings they had available in the following week.
The first therapist who got two appointments within two minutes sent out this note:
“Feeling Stressed? Computer work got your neck in a kink? The week of October 6 – October 11 I have these appointment times open: Thursday Oct. 9 11:30 am, 12 pm, 12:30 pm, 1 pm, 1:30 pm, 2 pm, 2:30 pm and 3:00 pm Friday Oct. 10 11:30 am, 12:00 pm, 1 pm, 2 pm and 2:30 pm and 7 pm
I WILL GIVE $10 OFF TO THE FIRST 5 PEOPLE WHO RESPOND TO THIS EMAIL WITH AN APPOINTMENT TIME. I’m waiting for you…just make that call!”
The woman from the UK sent out a similar email with a comparable incentive. She didn’t need to send it out to 1,000 clients to get those appointments. She only sent it out to the 15 clients for whom she had email addresses!
Give it a try and report your results on the BodyworkBiz Facebook Page.