I just came back from the ABMP Schools Issues Forum in Denver, Colorado and decided to stay a couple extra days in Boulder to do some climbing.
I went climbing yesterday and here’s the hill I climbed. Can you see me in the picture? (You can click on the picture to make it bigger.)
(If you can’t see me, the answer is at the bottom of this note.)
The reason why I’m sending you this picture is because I see climbing as a metaphor for your business life.
I’m a novice climber. I have some basic skills, but in the big picture, I’m a novice. This is only the third time I’ve climbed outside ever in my life.
Am I brave? Absolutely not! I’m scared out of my wits. I made sure I went to the bathroom before I started this climb (just in case). I’m terrified of heights and can clearly visualize myself falling to the rocks below.
But here’s the thing:
Doing something like this asked more of me than I ever thought possible. And I did it. I felt the fear and did it anyway. I went way beyond what I thought was doable. I stretched my boundaries of comfort in a BIG way. And after having stretched, the idea of who I am and what I am capable of has been forever stretched and expanded.
The same applies for you in running your practice. Every day you face big challenges in your business. Sometimes the challenges seem overwhelming. When that happens, you have two choices:
1. You can stand at the bottom of the hill and say, “I could never do that.”
2. You can face those challenges head on and go beyond your comfort level. Feel the fear and move forward regardless, and forever expand the limits of what you thought you could achieve.
As I made that ascent up the mountain there were times when I thought I could not possibly continue, but after taking a deep breath and looking around I could see opportunities: Little pockets in the rock where I could stick in a couple of fingers to advance my position or some shallow ledges that I could use for support.
You need to look for those opportunities in your business. They might not be obvious, but they are there for you to take advantage of. You just need to take a deep breath, relax and see the world with a spirit of openness and exploration. Those opportunities will appear. And when they present themselves, use them as a way to move forward in your practice.
An opportunity presents itself this Wednesday…
Currently, one of the big opportunities for moving your practice forward is the web and in particular social media sites like Facebook.
I’m presenting a webinar on using Facebook to Build Your Massage Practice this Wednesday, April 20, 2011, 8:00 PM – 9:00 PM, Eastern Standard Time (New York time). It’s sponsored by the Associated Bodywork and Massage Professionals (ABMP) and is completely free.
You have to register and save your spot. Do it right now as the webinar line is limited to 1,000 attendees.
Register for free here:
I will take you through pretty much everything you need to know about managing your Facebook account and using Facebook to promote your practice. It will be a whirlwind tour, but I’ll send a link for the recorded replay to BodyworkBiz newsletter subscribers about a week after the event so you can review it and have it for reference.
I’ll see you at the webinar,
Eric Brown, Director
PS Please “Like” this post or share it with a friend. And in case, you couldn’t spot me in the picture above, here I am…