Monthly Archives: April 2011

Erik Dalton didn’t believe me…

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I was chatting with Erik Dalton a couple days ago. He really liked my latest BodyworkBiz newsletter: “Can you spot the massage therapist in this picture?” But in a recent more recent email he said he didn’t believe I actually did the climb in the picture. He thought it was some kind of “an advertising stunt”.

I’m not dising Erik. I think he’s a fantastic educator. However, I know that people are naturally skeptical. I’m sure other Marketing Tips subscribers besides Erik Dalton thought the same. So to put that myth to rest, here’s a little video I took. It’s not pretty (excuse the snot running down my face) and it was never meant to be seen by the public, but I thought I’d end the skepticism. Other people may be posers, but I’d like to think I’m the real deal, whether it comes to climbing, marketing or otherwise. Watch the video and see for yourself:

That last email was about taking advantage of opportunities that present themselves. And Facebook is one of those opportunities.

I did a webinar for ABMP on using Facebook to build your practice. It broke the record for highest number of people registered for an ABMP webinar: 2,450 registrants! That event is over now, but you can get a copy of the replay by going to www.bodyworkbiz.com/abmp11.

After you enter your name and email address, you’ll also get a special offer for my e-Marketing for Massage Professionals 101 e-course. It’s likely the easiest to understand, applicable, current and comprehensive courses you’ll find anywhere on using the web to build your practice.

Make sure you pick it up right now, it’s normally $99 (and will be going up to $199 later in the spring), but right now I’ve put it back on special until May 1st. Get it now for only $49.50:

http://www.bodyworkbiz.com/web.php

All the best,
Eric Brown, Grand Massage Poobah

PS Please share this post on Facebook.

How important is first place in Google?

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A recent study by Optify shows just how important it is to rank highly in Google.

As you can see from the graph, a first place position gets about 36% of the clicks from searchers, while a website ranked in fifth gets clicked by 4% and a site in tenth place gets a mere 2%.

Most people will find your site through a search engine like Google. If you want to have visitors to your website  you have to make sure your site ranks high. That doesn’t happen by accident. Don’t let your site lie in digital dust.

To get the full story on practical search engine optimization techniques for your massage website, check out the e-Marketing for Massage Professionals 101 ecourse. Only $49.50 until May 1st: http://www.bodyworkbiz.com/web.php

Can you spot the massage therapist in this picture?

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I just came back from the ABMP Schools Issues Forum in Denver, Colorado and decided to stay a couple extra days in Boulder to do some climbing.

I went climbing yesterday and here’s the hill I climbed. Can you see me in the picture? (You can click on the picture to make it bigger.)

(If you can’t see me, the answer is at the bottom of this note.)

The reason why I’m sending you this picture is because I see climbing as a metaphor for your business life.

I’m a novice climber. I have some basic skills, but in the big picture, I’m a novice. This is only the third time I’ve climbed outside ever in my life.

Am I brave? Absolutely not! I’m scared out of my wits. I made sure I went to the bathroom before I started this climb (just in case). I’m terrified of heights and can clearly visualize myself falling to the rocks below.

But here’s the thing:

Doing something like this asked more of me than I ever thought possible. And I did it. I felt the fear and did it anyway. I went way beyond what I thought was doable. I stretched my boundaries of comfort in a BIG way. And after having stretched, the idea of who I am and what I am capable of has been forever stretched and expanded.

The same applies for you in running your practice. Every day you face big challenges in your business. Sometimes the challenges seem overwhelming. When that happens, you have two choices:

1. You can stand at the bottom of the hill and say, “I could never do that.”

OR

2. You can face those challenges head on and go beyond your comfort level. Feel the fear and move forward regardless, and forever expand the limits of what you thought you could achieve.

As I made that ascent up the mountain there were times when I thought I could not possibly continue, but after taking a deep breath and looking around I could see opportunities: Little pockets in the rock where I could stick in a couple of fingers to advance my position or some shallow ledges that I could use for support.

You need to look for those opportunities in your business. They might not be obvious, but they are there for you to take advantage of. You just need to take a deep breath, relax and see the world with a spirit of openness and exploration. Those opportunities will appear. And when they present themselves, use them as a way to move forward in your practice.

An opportunity presents itself this Wednesday…

Currently, one of the big opportunities for moving your practice forward is the web and in particular social media sites like Facebook.

I’m presenting a webinar on using Facebook to Build Your Massage Practice this Wednesday, April 20, 2011, 8:00 PM – 9:00 PM, Eastern Standard Time (New York time). It’s sponsored by the Associated Bodywork and Massage Professionals (ABMP) and is completely free.

You have to register and save your spot. Do it right now as the webinar line is limited to 1,000 attendees.

Register for free here:

https://www1.gotomeeting.com/register/300416656

I will take you through pretty much everything you need to know about managing your Facebook account and using Facebook to promote your practice. It will be a whirlwind tour, but I’ll send a link for the recorded replay to BodyworkBiz newsletter subscribers about a week after the event so you can review it and have it for reference.

I’ll see you at the webinar,

Eric Brown, Director
http://www.bodyworkbiz.com

PS Please “Like” this post or share it with a friend. And in case, you couldn’t spot me in the picture above, here I am…

Free Webinar: Use Facebook to Build Your Practice

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I want to invite you to join me for a free webinar on using Facebook to build your practice.

Topic: Using Facebook to Grow Your Massage Practice
When: Wed, Apr 20, 2011 8:00 PM – 9:00 PM Eastern Daylight Time (replay available)
Where: On your computer or phone
Cost: Free

How to register: Go to www1.gotomeeting.com/register/300416656 and enter your name and email and you’ll get access to the broadcast link

This webinar is sponsored by the ABMP, the largest massage association in the United States. It’s absolutely free, but you have to register now. If you can’t attend live, register anyway and we’ll provide you with a replay link.

The webinar I did on social media last fall was the highest attended business webinar ever. This Facebook webinar is a little narrower in scope so I’ll be able to give you even more effective and practical tips for using Facebook to grow your practice.

Here’s what you’ll learn:

• How to set up your Facebook profile and business page quickly and easily.
• How to manage your privacy settings to separate your personal and professional lives.
• Proven tips and tricks you can use to maximize your results.
• Determine if a Group or a Page is right for you and your practice.
• Use “strategic friending” to reach targeted groups of potential prospects and partners.
• Step by step instructions for building your Fan base fast.
• How to design and implement a Facebook ad campaign.
• How to promote your Facebook presence online as well as offline.
• Most importantly, how to convert your Facebook Friends and Fans into paying clients

It’s going to be super fast paced, but I’ll provide everyone on the live webinar with notes for reference.

Mark the date on your calendar and click here to register now:

www1.gotomeeting.com/register/300416656

What did previous webinar attendees think about the info?

Is it going to be worth your time? You betcha! Here are just a handful of the hundreds of comments I got after the last webinar…

Thank you! I really enjoyed the webinar, and can’t believe how much I learned! Can’t wait to use it – starting now!!!
Katie Van de Sandt

Thank you so very much for sharing your time and valuable information!
Robin Collins-Stephens

Thanks for your time Eric with Social Media Marketing. I have watched the videos to setup Facebook. I will be able to do it without my daughters help
Shirley Sweetnam

Thanks so much Eric – the webinar tonight had a lot of great info. Please do keep us all posting on other tricks.
Jim Neff

Yes! Thanks, Eric! Lots of good info tonight! VERY grateful. Namaste
Chris Arnold

Thank you Eric – for the webinar and for all you do for the massage industry! I’m looking forward to the WMC in November!
~Cindy Iwlew

Thanks so much!! the webinar was great!
Roxanne Eve

Great webinar! I found the background info and the specific tactics you gave to get started invaluable. Thank you so much for taking the time to do this.
Christy Gentry

Wonderful presentation, Eric! So much great information, thanks.
Katherine McFatridge

Eric it was simply fantastic! Thank you!
Anne E. Williams

Thank you so much Eric. It was wonderful, lots of good information.
Caton Tobey

How do I sign up for more of Eric’s classes?
Joanne Lang

Great webinar going on with Eric and ABMP. The visuals are cracking me up.
Linda Holtzman Byington

Thank you Eric. Awesome and useful webinar! :)
Lara Rininger

The date again is Wed, Apr 20, 2011 8:00 PM – 9:00 PM Eastern Daylight Time. On the registration form you can click the “Show time in my time zone” to find out what time we broadcast in your area.

It’s free so register now: www1.gotomeeting.com/register/300416656

See you there,

Eric Brown, Grand Massage Poohbah
www.bodyworkbiz.com