Birthday Gift Certificates

Here’s another tip from one of the Massage Marketing Tips subscribers…

When a new client comes for the first session, I have them complete a health in-take form. On that form is place where the client records his/her birth date. I keep a notebook organized chronologically according to clients’ birthdays. When a new client comes to me, I record his/her birthday.

I then mail out a birthday card close to their birthday. In that birthday card is a gift certificate for a free 30-minute massage session, which can be upgraded if the client so chooses. I include a note in the certificate that explains that they can use the gift certificate themselves, or they can pass it on to someone they care to reward or pamper.

When a client calls to redeem the 30-minute gift certificate I ask them if they would like to upgrade the session for a 45-minute session or a full hour session. Upgrading from 30 minutes to 45 minutes is a $10.00 charge and upgrading to a full hour is a $20 charge.

Out of the new clients that get the birthday gift certificate, approximately 30 to 40% return to me to redeem it. About 75 to 80% who return choose to upgrade their certificate, and in most cases the choice is to upgrade to a full hour session. Once a client becomes an established client I send a $10 discount coupon to them with their birthday and also a $10 discount coupon with a Christmas card during the holiday season.

I have found that these gift certificates help to either bring in new clients and keep clients returning for massage therapy. It’s a simple thing to do, but it does work!!

Generously contributed by: Ken R Page, LMT, Spartanburg, SC

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.

Eric Brown of BodyworkBiz (an online massage business resource) also owns Thermal Palms, Relax to the Max, World Massage Conference and Massage Therapy Radio. Sign up for the free BodyworkBiz massage marketing newsletter at


You can now find me on Twitter @ericupsidebrown
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