Bringing Massage to the Clubs

Here’s another tip from one of the Massage Marketing Tips subscribers…

After working at a chiropractic clinic for a year I decided to go out on my own with my massage business. I knew business would be slow at first and that I would have to work hard to build up my client base.

What I noticed in my first couple of months was that I always got the best response (meaning the most appointments) by marketing with my hands. Nothing works to get people to schedule a massage like actually getting my hands on them and letting them experience my work.

One day, one of my clients who is a golfer mentioned to me that he wished I could be at his golf tournament that weekend to help loosen him up before he teed off. I asked him if other people at his country club might be interested in that as well. He believed they would be so he gave me the name and number of the club manager.

I called and introduced myself as a massage therapist who has had some experience working on golfers and I let him know I was interested in offering my services at the club that weekend for their tournament at no cost to the club. He jumped at the opportunity and had me set up right there on the green.

On the day of the tournament I had a sign reading “massage 1$ per minute”. The results were fantastic. I was busier than I could manage. I had my cards out and people were picking them up as they went by and wanting to schedule a massage for later that week. At the end of the day I made $400, had three massages scheduled and scheduled three more the following day. And even now three months after this first tournament I get phone calls from people I worked on there.

I had such great success at that first club that I decided to try other clubs in my area. Since I had already done it once I knew what to say and how to promote it. I’ve gotten at least three regular clients with each tournament I’ve done. Each tournament has been fun, different, and I’ve been able to get my hands on people to build my practice!

Generously contributed by: Anonymous contributor

This massage business tip originally appeared in the 260 Tips to Build Your Massage Business e-course at BodyworkBiz.