Track your time

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Today’s productivity hack: Keep a time diary. Tracking how you spend your time is a real eye-opener. When you track exactly how you spend your time, you can see how much time you’re wasting. You’ll get good at the things you focus on and if you focus on how you use your time, you’ll get better at ...

Join the 30-Day Productivity Challenge – It’s Free

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End 2014 with a bang! Each day, Monday to Friday, throughout September - that's a whole 30 days -  I'll be sending you an idea as to how you can maximize your productivity and effectiveness. I'll challenge you to integrate that strategy into your daily routine. Do what you want with these strategies, but the more you adopt, ...

Don’t Do What You Love

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Last month I wrote a post on Following Your Bliss. I'm a big believer in pursuing your passion and following your dreams. But I forgot to put a footnote on that, which is: "Do what you love" is useless advice when it comes to making a living. ...at least for some people and some jobs. After watching massage ...

What Color Is Your Massage Practice?

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People definitely have a reaction to color and this can affect the way they perceive or feel about your massage practice. Here's an interesting infographic that I thought was one of the best summaries on using color. What about your practice? Do you associate a particular color with your business? Why did you choose to go ...

Are You a Referral Wimp?

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There is no doubt about it. Referrals are one of the cheapest, easiest and most effective ways to build your practice. However, some practices are thriving with a torrent of referrals whereas others seem to sputter along with just the odd referral here and there. Why the difference? The sputtering referrals practice assumes that referrals come naturally ...

Three Ways to Target Your Advertising

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There are a thousand... no make that a million... ways to advertise your massage practice. But before you start advertising it's important to understand exactly what you want to accomplish. In terms of outcome, there are three ways to target your advertising. Each one is increasingly effective and increasingly expensive. 1. Targeting for reach. If you want to ...