How To Use Email to Build Your Practice Part 1

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One of the humblest and simplest tools on the web can also be the most powerful. In the glitter and glitz of putting together a website, SEO and social networking, this powerful device is almost always overlooked. Is email dead? Take a moment to think about how you use the Internet every day. Which of the following ...

How Often Should You Send a Newsletter?

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Everybody has a different opinion when it comes to sending email newsletters to clients. When there's a lot of conflicting advice, it's best just to look at the evidence. And in the case of web marketing I usually turn to Dan Zarella, the social media scientist. He has analyzed over 9.5 billion emails sent through MailChimp. Yes, ...

Nuggets: Repetition is the mother…

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Write this down... "Repetition is the mother of all learning." "Repetition is the mother of all learning." "Repetition is the mother of all learning." "Repetition is the mother of all learning." If you want to get good at something, according to author Malcolm Gladwell, you have to do it for 10,000 hours. I'd say Malcolm was underestimating. I'd push it a ...

Are you happy?

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Laura Allen went on a bit of a rant this morning and I'd have happily set up the soapbox for her and even rented a megaphone. Here's what she had to say... "I constantly see people griping about their work circumstances, especially those who work for franchises and big spas. Bottom line--if you don't like it, ...

Case Study: Facebook Promoted Posts Work

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As much as I have a love-hate relationship with Facebook, it can be effective. Two weeks ago I mentioned in a BodyworkBiz blog post that Facebook can no longer be considered a “free” way to promote your business. I also said that you shouldn't give up on it because it can provide some of the most ...

Before and After: Educated Heart Website Makeover

The Educated Heart Website

Your website represents you and your practice. If your website looks bad, you will be judged accordingly. Visitors will think that your service is  cheap, outdated, disorganized or unprofessional. I know that seems so superficial, but that's the way it works.  Massage is intangible after all. So people can only judge you by the tangible things that ...

Why You Are Not Successful…

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If a career in classical ballet has taught me anything, that lesson has been commitment. If you want to be successful in any area of your life you have to 1) make a decision to commit to that goal and then 2) do whatever action it takes to make it happen. It's super simple, but hellishly ...

Three Things Massage Therapists Can Learn from the First Kiss Video…

3-16-2014 12-53-54 PM

I love this video that perfectly captures the awkwardness of a first kiss... Just to be clear. This video was produced by a clothing company and some of the people in the video are wearing the company's clothing. It wasn't meant to be an advertisement in the traditional sense. (A little background check and you'll find ...

Facebook Business Page Changes You Should Know About

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Facebook announced this week that they will be rolling out changes to Facebook business Pages. Sometimes I wish the Internet would just stop changing for one week. It would be nice not to have to keep redoing the way we do business on a daily basis. :) These changes probably don't effect massage therapists too much, ...