Don’t Do What You Love

Dont Do What You Love - Plain (1)

Last month I wrote a post on Following Your Bliss. I'm a big believer in pursuing your passion and following your dreams. But I forgot to put a footnote on that, which is: "Do what you love" is useless advice when it comes to making a living. ...at least for some people and some jobs. After watching massage ...

Are You a Referral Wimp?

referral-wimp

There is no doubt about it. Referrals are one of the cheapest, easiest and most effective ways to build your practice. However, some practices are thriving with a torrent of referrals whereas others seem to sputter along with just the odd referral here and there. Why the difference? The sputtering referrals practice assumes that referrals come naturally ...

Three Ways to Target Your Advertising

targeted-massage-advertising

There are a thousand... no make that a million... ways to advertise your massage practice. But before you start advertising it's important to understand exactly what you want to accomplish. In terms of outcome, there are three ways to target your advertising. Each one is increasingly effective and increasingly expensive. 1. Targeting for reach. If you want to ...

Before and After: Sex and the Single Parent

sexandthesingleparent

I've done well over 100 web development projects with people often calling me to help revamp their websites so that they work to bring them traffic and customers. My latest makeover is for a comedy duo, Melissa Story and Precious Chong at http://sexandthesingleparent.com. Here's a little glimpse into the thought process behind the changes. Home Page: Before ...

They Are Buying the Destination, Not the Plane

dream-destination-39676

I'm listening to a webinar by Lisa Sasevich on making Irresistible Offers. The message is a simple one, but really isn't understood by 99% of small businesses. In simple, terms the message is: Focus on benefits. For years I thought I understood this concept. I considered myself pretty good at writing sales materials until I read a book ...